About us
(pronounced tah-lay-uh)
Both avid homebrewers with MBAs, LeAnn and Tara met after leaving their corporate jobs in tech and media to join the beer industry. Working together on a daily basis, their passions quickly aligned and they realized a shared vision: to create a totally different beer company that would expand the craft beer market.
After years of browsing beer aisles and visiting breweries, they found that despite the booming craft beer market, no breweries were actively trying to speak to customers like them. From confusing packaging and bearded bros with attitudes to dark, industrial taprooms, the male-dominated industry was lacking an approachable, inclusive perspective and voice.
Tara and LeAnn knew there was an opportunity to speak to a broader audience and launched TALEA, creating "easy-drinking beers, perhaps to replace that glass of rosé" (Florence Fabricant, The New York Times). TALEA's beers are at the intersection of high quality and low-bitterness with fruit-forward flavors; beers that you can comfortably share with your hard-seltzer and wine-drinking friends, or open with the most discerning beer connoisseur.
TALEA's flagship brewery and taproom opened in Williamsburg, Brooklyn in March 2021! They now have 4 additional taprooms open: Cobble Hill, West Village, Bryant Park, ad Penn District. All are bright, colorful, and design-forward created with the help of female architects. Beyond the taprooms, TALEA beers can be found in 1,000+ retailers, bars, and restaurants across NY State.
LeAnn
Co-founder, Co-CEO
While serving in the Navy, LeAnn’s interest in craft beer sparked in San Diego, living just three blocks from Coronado Brewing Company’s taproom. She loved the neighbourhood vibe, the feeling of a "third place" where she could relax with friends after a long day, and was intrigued by the limitless possibilities of the brewing process. After the Navy, she pursued a career in corporate finance but never stopped dreaming about having a brewery of her own. She began homebrewing and left her corporate job to join a beer e-commerce start-up that ultimately brought her to NYC, where she serendipitously met Tara. Within three months of knowing each other, they had formed the LLC that is now TALEA Beer Co.
First Memorable Craft Beer:
Gordon Biersch Marzen
TALEA Favorite:
Sun Up Hazy IPA
Other Beer of Choice:
Bell’s Two Hearted
Tara
Co-founder, Co-CEO
Growing up with parents who worked in wine importing and restaurant management, Tara developed a deep appreciation for beverage and hospitality. While earning her MBA, she took wine classes and worked at Wolffer Estate Vineyard. Her desire to bring the hospitality side of wineries to the beer world inspired her to start homebrewing while working in management consulting at PwC and marketing at The New York Times. She met LeAnn at Hopsy, a beer e-commerce start-up, where she led the customer experience team. Tara earned a BSBA from Bucknell University and an MBA from NYU Stern.
First Memorable Craft Beer:
Sierra Nevada Pale Ale
TALEA Favorite:
Raspberry Crush Gose
Other Beer of Choice:
Suarez Family Crispy Little
Press
Join our team
TALEA Sales Rep, NJ & NYC
Role
TALEA is looking for a hard-working and proactive teammate to fuel our wholesale growth, starting with a launch in New Jersey!
The Sales Rep will be responsible for working alongside key on- and off-premise accounts by growing sales and market share. This role will include maintaining key accounts, growing product distribution in existing and new accounts, display execution, samplings and promotions within Manhattan, Jersey City, and Hoboken. The Area Sales Rep will spend approximately 80% of their time in the field. Nights and weekends will be required on occasion.
You’ll be joining a growing company in its early stage; we value autonomy, ambition, grit, and an insatiable desire to exceed expectations.
Responsibilities
- Establish a market presence in New Jersey, with the focus on Jersey City and Hoboken
- Grow our market presence and points of distribution across Manhattan
- Call on existing and new accounts to maintain and obtain new distribution, execute promotional activity and increase market share
- Provide exceptional service to assigned accounts with the goal of becoming their craft beer consultant
- Work closely with our wholesale distributors, serving as the primary point of contact for sales opportunities or concerns; coordinate and conduct ride-alongs with wholesaler reps on a regular basis
- Coordinate events and promotions to deliver greater brand awareness and increase sales
- Ensure proper merchandising of product and point-of-sale materials within area and according to our brand standards
- Identify field quality concerns and report using appropriate procedures
- Meet, and exceed, all monthly goals to maximize commission
- Utilize sales tools (KARMA & VIP) on a daily basis
- Compile and submit reports on assigned area and general market information to management team and wholesaler
Requirements
- Excited about TALEA’s vision, and obsessed with customer satisfaction
- 2+ years of sales experience in the alcohol beverage industry; strong selling and negotiation skills
- Passionate about sales, outgoing, and excited about TALEA’s vision
- Eager and able to spend time at accounts and with buyers, often in the evenings and at times on weekends
- Enthusiastic and comfortable working for an early-stage company in a rapidly changing environment.
- Ability to interface with various levels of management at both retail and wholesale
- Bachelor’s degree preferred
- Must be 21 years of age with a valid Driver’s License and a driving record free of any major violations in the last five years
- Hours and days will vary according to business need, and will include nights and weekends
- Occasionally travel will be required for offsite festivals, collaborations, or events
Work Environment & Physical Demands:
The requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Must be able to lift 44 pound cases without assistance and maneuver 168 pound kegs safely and with proper body mechanics.
- Regularly required to stand, walk, sit, talk and hear.
- Regularly required to work in an out-of-office setting with long periods of sitting while driving, taking the bus or train (individually and as a passenger).
Benefits
- 50% healthcare coverage (medical, dental, vision) for employee and dependents
- 401k Matching
- 25 days of PTO accrued annually
- 4 months of paid Parental Leave
- 50% all retail items (including merch, wine, and beer)
- A drink on the house at the end of each day - you deserve it
To apply, please click here
Packaging Operator, Brooklyn
The Role
We are looking for someone passionate about TALEA’s mission to diversify the people brewing and drinking craft beer. The quality, consistency, and creativity of our beers are of paramount importance. We are looking for a cellar/packaging person to join our production team as we rapidly scale in the coming years.
As a member of the nimble TALEA team, you’ll be joining a growing company in its early stages and will report to the Head of Production and Lead Brewer. We value autonomy, ambition, grit, and an insatiable desire to exceed expectations while making phenomenal beer.
Responsibilities
- Assist with packing out, palletizing, and wrapping pallets of beer for distro/taprooms
- Assist with operating the canning line, labeler, and date code printer to ensure efficient performance and highest quality of packaged beer
- Clean and maintain all cooperage on a regular basis
- Rack beer into kegs
- Inform the brewing team of any equipment or mechanical issues that are observed
- Assist in the cleaning of the cellar areas and the washing of equipment, floors and equipment
Requirements
- Self-motivated and self-disciplined, you take initiative and work autonomously
- Strong communication skills & attention to detail
- 1-2 years of packaging or cellaring is considered a plus
- Familiarity with Wild Goose canning lines is considered a plus
- Ability to lift 60 pounds
- Available to work 8-10 hour shifts Monday-Tuesday most weeks, with the ability to come in during weekends and holidays when required.
- Must be 18 years of age or older
Compensation
- This role pays $22-25 / hour based on experience
Benefits
- 50% healthcare coverage (medical, dental, vision) for full-time employees and dependents
- 401k program with matching
To apply, please click here.
TALEA Brand Ambassador, NYC
The Role
We are looking for an outgoing, enthusiastic TALEA superfan to represent the brand at a variety of events! As a brand ambassador, your role is crucial in building brand awareness and loyalty, increasing sales and creating a positive image for our company. This is a part time, events-based role with the potential to grow into a full time sales and/or marketing position.
Responsibilities
- Represent the company at various events and functions, including trade shows, product launches and community events.
- Conduct product demonstrations and provide information to customers about our products/services.
- Generate brand awareness through in-person events, while also capturing content for social.
- Create and distribute promotional materials such as flyers, brochures and other marketing collateral.
- Track and report on brand awareness and customer engagement metrics.
Requirements
- Strong communication skills & Excellent communication and interpersonal skills.
- Proven experience as a brand ambassador or similar role is a plus
- Ability to build and maintain relationships with customers and industry professionals.
- Ability to work flexible hours, including evenings and weekends.
- Must be 21 years of age
- Hours and days will vary according to business need, and will include nights and weekends
- Occasionally travel will be required for offsite festivals, collaborations, or events
Compensation
- This is an hourly position that should be considered fun side-gig
- To start, anticipated hours are anywhere from 15-30 hours per month to start with potential to increase
Benefits
- 50% all retail items (including merch, wine, and beer)
- A drink on the house at the end of each day - you deserve it
