About us
(pronounced tah-lay-uh)
Both avid homebrewers with MBAs, LeAnn and Tara met after leaving their corporate jobs in tech and media to join the beer industry. Working together on a daily basis, their passions quickly aligned and they realized a shared vision: to create a totally different beer company that would expand the craft beer market.
After years of browsing beer aisles and visiting breweries, they found that despite the booming craft beer market, no breweries were actively trying to speak to customers like them. From confusing packaging and bearded bros with attitudes to dark, industrial taprooms, the male-dominated industry was lacking an approachable, inclusive perspective and voice.
Tara and LeAnn knew there was an opportunity to speak to a broader audience and launched TALEA, creating "easy-drinking beers, perhaps to replace that glass of rosé" (Florence Fabricant, The New York Times). TALEA's beers are at the intersection of high quality and low-bitterness with fruit-forward flavors; beers that you can comfortably share with your hard-seltzer and wine-drinking friends, or open with the most discerning beer connoisseur.
TALEA's flagship brewery and taproom opened in Williamsburg, Brooklyn in March 2021! They now have 3 additional taprooms open: Cobble Hill, West Village, and Bryant Park. All are bright, colorful, and design-forward created with the help of female architects. Beyond the taprooms, TALEA beers can be found in 1,000+ retailers, bars, and restaurants across NY State.
LeAnn
Co-founder, Co-CEO
While serving in the Navy, LeAnn’s interest in craft beer sparked in San Diego, living just three blocks from Coronado Brewing Company’s taproom. She loved the neighbourhood vibe, the feeling of a "third place" where she could relax with friends after a long day, and was intrigued by the limitless possibilities of the brewing process. After the Navy, she pursued a career in corporate finance but never stopped dreaming about having a brewery of her own. She began homebrewing and left her corporate job to join a beer e-commerce start-up that ultimately brought her to NYC, where she serendipitously met Tara. Within three months of knowing each other, they had formed the LLC that is now TALEA Beer Co.
First Memorable Craft Beer:
Gordon Biersch Marzen
TALEA Favorite:
Sun Up Hazy IPA
Other Beer of Choice:
Bell’s Two Hearted
Tara
Co-founder, Co-CEO
Growing up with parents who worked in wine importing and restaurant management, Tara developed a deep appreciation for beverage and hospitality. While earning her MBA, she took wine classes and worked at Wolffer Estate Vineyard. Her desire to bring the hospitality side of wineries to the beer world inspired her to start homebrewing while working in management consulting at PwC and marketing at The New York Times. She met LeAnn at Hopsy, a beer e-commerce start-up, where she led the customer experience team. Tara earned a BSBA from Bucknell University and an MBA from NYU Stern.
First Memorable Craft Beer:
Sierra Nevada Pale Ale
TALEA Favorite:
Raspberry Crush Gose
Other Beer of Choice:
Suarez Family Crispy Little
Press
Join our team
Senior Marketing Manager
Role Overview: We are seeking a Senior Marketing Manager with a strong background in digital marketing to lead and execute key marketing strategies. This role will oversee our email and SMS marketing campaigns, oversee our social media channels, manage the Talea Rewards program, drive the Talea Tastemakers UGC program, manage influencer relations, and foster influential brand partnerships. The ideal candidate will bring 5 to 8 years of marketing experience, preferably within a fast-growing brand or startup, and have a passion for the alcohol or hospitality industry.
This role will report directly into the Fractional CMO and the Co-Founder of Talea.
Key Responsibilities:
- Email Marketing: Develop, execute, and optimize email marketing campaigns to engage our audience, drive conversions, and enhance customer retention. Analyze performance metrics to continuously improve email strategies.
- SMS Marketing: Design and implement SMS marketing campaigns that effectively communicate promotions, updates, and exclusive offers. Track and analyze campaign performance to maximize ROI.
- Social Media Management: Develop and implement social media strategies across platforms to drive brand awareness, engagement, and growth. Create and manage content calendars, monitor social media channels, and engage with our online community. Analyze social media metrics to refine strategies and report on performance.
- Talea Rewards Program: Manage and grow the Talea Rewards program, focusing on increasing membership growth and engagement, driving revenue, and elevating the brand through deeper experiences. Develop strategies to enhance the program's value and effectiveness.
- Talea Tastemakers UGC Program: Oversee the Talea Tastemakers UGC program, encouraging and leveraging user-generated content to promote our brand. Develop creative campaigns and partnerships to amplify user engagement.
- Influencer Partnerships: Identify, establish, and manage relationships with influencers and brand ambassadors to enhance brand visibility and credibility. Coordinate campaigns and track performance to ensure alignment with brand objectives.
- Marketing of Brand Partnerships: Collaborate with partners and Head of Partnerships to create and execute marketing campaigns that highlight our brand collaborations. Ensure seamless integration and mutual benefit from these partnerships.
Qualifications:
- Experience: 5-8 years of marketing experience, with a strong focus on digital marketing strategies. Experience in a fast-growing brand or startup environment is highly desirable.
- Industry Knowledge: Experience in the alcohol, hospitality, CPG, or luxury industry is a plus, with a deep understanding of industry trends and consumer behavior.
- Skills: Experience with Klaviyo or a similar email and SMS marketing platform, Instagram and Tiktok, customer loyalty programs, and influencer marketing. Strong analytical skills and the ability to interpret data to drive decision-making.
- Creativity: A creative thinker with a passion for developing innovative marketing strategies and campaigns that resonate with diverse audiences.
- Communication: Excellent written and verbal communication skills, with the ability to present ideas clearly and effectively to various stakeholders.
- Management & Collaboration: Ability to work cross-functionally with internal teams and external partners to achieve marketing goals and drive business growth. Experience managing team members, contractors, and agencies required.
Why Join Us:
- Be part of a forward-thinking company that values creativity and innovation.
- Contribute to the growth of a beloved and rapidly expanding craft beer brand.
- Enjoy visibility and autonomy, as well as regular exposure to the founders and other senior leadership
- Work in a collaborative and supportive environment with opportunities for professional development.
Compensation: Salary range: $90,000-120,000. Benefits include health and dental insurance (50% covered by TALEA), 25 days PTO, and brewery perks like beer, coffee, and staff discounts.
How to Apply: If you’re a motivated and experienced marketing professional who thrives in a fast-paced environment, we’d love to hear from you. Please send your resume and a cover letter detailing your relevant experience to Tara@taleabeer.com and Melissa.Gad@taleabeer.com. Subject line: “Senior Marketing Manager Application”
We are proud to be an equal opportunity workplace and an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.
